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Doing business in China
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Doing business in China

Tim Ambler

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Contents

The road to Cathay
Through a glass darkly : China from a western perspective
The furniture of the mind
Relationships and regulations
An ethical interlude
Creating harmony : alternative venture formats in the PRC
The marketing mix
The marketing process
Rightness and correct form : the yi and li of relationships in China
Doing business with the sojourners : the overseas Chinese communities
China and the world
Western and Chinese commercial thinking.

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Doing business in China by Tim Ambler. ISBN 0415310156. Published by Routledge in 2005. Publication and catalogue information, links to buy online and reader comments.

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