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The evolution of DTC marketing across key pharmaceutical markets

Kate Bradley

Publication Data

Title The evolution of DTC marketing across key pharmaceutical markets
Author Kate Bradley
Publisher Datamonitor
Publication date 2000
Publication location Great Britain
Language English

Topics

Market surveys
Pharmaceutical industry
011017250

Catalogue Data

OBNB ID GBA047152
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 380.1456151

ISBD

P1053 144p.

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The evolution of DTC marketing across key pharmaceutical markets by Kate Bradley. Published by Datamonitor in 2000. Publication and catalogue information, links to buy online and reader comments.

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