Basic marketing research : applications to contemporary issues :: Naresh K. Malhotra :: ISBN 0130090484 :: Prentice Hall 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Basic marketing research : applications to contemporary issues
Author Naresh K. Malhotra
Publisher Prentice Hall
Publication date 2002
Publication location Upper Saddle River, NJ
Language English

Descriptive Notes

1 CD ROM in plastic pocket attached to inside back cover.

Topics

011292948

Catalogue Data

OBNB ID GBA407556
ISBN 10 0130090484
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xxxiii, 685 p.
P1042 Includes bibliographical references and index.

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Basic marketing research : applications to contemporary issues by Naresh K. Malhotra. ISBN 0130090484. Published by Prentice Hall in 2002. Publication and catalogue information, links to buy online and reader comments.