Principles of marketing :: Philip Kotler :: ISBN 0130283290 :: Prentice Hall International 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles of marketing
Author Philip Kotler
Contributor Gary Armstrong
Publisher Prentice Hall International
Publication date 2001
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Previous ed.: 1999.
Includes index.
One CD-ROM in pocket attached to inside back cover.

Topics

011293788

Catalogue Data

OBNB ID GBA100428
ISBN 10 0130283290
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>9th 9th ed., International ed.
P1053 1 v. (various pagings)

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Principles of marketing by Philip Kotler. ISBN 0130283290. Published by Prentice Hall International in 2001. Publication and catalogue information, links to buy online and reader comments.