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Global marketing management

Warren J. Keegan

Publication Data

Title Global marketing management
Author Warren J. Keegan
Publisher Prentice-Hall
Publication date 2002
Publication location Upper Saddle River
Language English

Descriptive Notes

"International edition.".

Topics

011294641

Catalogue Data

OBNB ID GBA159337
ISBN 10 0130615064
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1008>7th 7th ed.
P1053 xxv, 617 p.
P1042 Includes bibliographical references and indexes.

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Global marketing management by Warren J. Keegan. ISBN 0130615064. Published by Prentice-Hall in 2002. Publication and catalogue information, links to buy online and reader comments.

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