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Marketing communications : frameworks, theories, and applications

Chris Fill

Publication Data

Title Marketing communications : frameworks, theories, and applications
Author Chris Fill
Publisher Prentice Hall
Publication date 1995
Publication location London
Language English

Topics

Communication in marketing
Marketing channels
011296382

Catalogue Data

OBNB ID GB9543838
ISBN 10 0131509624
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xx, 515 p.
P1042 Includes bibliographical references and index.

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Marketing communications : frameworks, theories, and applications by Chris Fill. ISBN 0131509624. Published by Prentice Hall in 1995. Publication and catalogue information, links to buy online and reader comments.

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