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Strategy and process in marketing

John A. Murray

Publication Data

Title Strategy and process in marketing
Author John A. Murray
Contributor Aidan O'Driscoll
Publisher Prentice Hall
Publication date 1996
Publication location London
Language English

Topics

Marketing :: Management
011296820

Catalogue Data

OBNB ID GB9633260
ISBN 10 0131821636
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiii, 505p.
P1042 Includes bibliographical references and index.

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Strategy and process in marketing by John A. Murray. ISBN 0131821636. Published by Prentice Hall in 1996. Publication and catalogue information, links to buy online and reader comments.

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