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Integrated marketing communications : a systems approach

M. Joseph Sirgy

Publication Data

Title Integrated marketing communications : a systems approach
Author M. Joseph Sirgy
Publisher Prentice Hall
Publication date 1998
Publication location Upper Saddle River, N.J.
Language English

Topics

011297179

Catalogue Data

OBNB ID GB9802060
ISBN 10 0132056186
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xix,312p.
P1042 Includes bibliographical references and index.

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Integrated marketing communications : a systems approach by M. Joseph Sirgy. ISBN 0132056186. Published by Prentice Hall in 1998. Publication and catalogue information, links to buy online and reader comments.

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