Principles of marketing :: Philip Kotler :: ISBN 0132286858 :: Prentice Hall International 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles of marketing
Author Philip Kotler
Contributor Gary Armstrong
Publisher Prentice Hall International
Publication date 1996
Publication location London
Language English

Descriptive Notes

Previous ed.: 1994.

Topics

011297493

Catalogue Data

OBNB ID GBA269275
ISBN 10 0132286858
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>7th 7th ed.
P1053 xviii, 712, [49] p.
P1042 Includes bibliographical references and index.

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Principles of marketing by Philip Kotler. ISBN 0132286858. Published by Prentice Hall International in 1996. Publication and catalogue information, links to buy online and reader comments.