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Marketing : an introduction

Philip Kotler

Publication Data

Title Marketing : an introduction
Author Philip Kotler
Contributor Gary Armstrong
Publisher Prentice Hall International
Publication date 1997
Publication location Upper Saddle River, N.J
Language English

Descriptive Notes

"International edition".
Previous ed.: 1993.

Topics

011297912

Catalogue Data

OBNB ID GB9674866
ISBN 10 0132631202
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>4th 4th ed.
P1053 xxix, 585, [115] p.

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Marketing : an introduction by Philip Kotler. ISBN 0132631202. Published by Prentice Hall International in 1997. Publication and catalogue information, links to buy online and reader comments.

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