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Introduction to marketing communication : an integrated approach

John Burnett

Publication Data

Title Introduction to marketing communication : an integrated approach
Author John Burnett
Contributor Sandra E. Moriarty
Publisher Prentice-Hall
Publication date 1998
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Includes index.

Topics

Communication in marketing
011297946

Catalogue Data

OBNB ID GB9806274
ISBN 10 0132690853
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxxv,659p.

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