Multinational marketing management :: Warren J. Keegan :: ISBN 0136050492 :: Prentice-Hall 1984 :: OBNB, the Open British National Bibliography

Publication Data

Title Multinational marketing management
Author Warren J. Keegan
Publisher Prentice-Hall
Publication date 1984
Publication location Englewood Cliffs
Language English

Descriptive Notes

Previous ed.: 1980.

Topics

Export marketing :: Management
Export marketing :: Management :: Case studies

Catalogue Data

OBNB ID GB8517273
ISBN 10 0136050492
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 xxii,698p.
P1042 Includes bibliographies and index.

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Multinational marketing management by Warren J. Keegan. ISBN 0136050492. Published by Prentice-Hall in 1984. Publication and catalogue information, links to buy online and reader comments.