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Principles of global marketing

Warren J. Keegan

Publication Data

Title Principles of global marketing
Author Warren J. Keegan
Contributor Mark C. Green
Publisher Prentice-Hall International
Publication date 1997
Publication location Upper Saddle River, N.J.
Language English

Descriptive Notes

Includes index.

Topics

Export marketing :: Management
011301372

Catalogue Data

OBNB ID GB9731845
ISBN 10 0136066828
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1053 xxi, 421p.

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