Marketing research : an applied approach :: Naresh K. Malhotra :: ISBN 0139229647 :: Financial Times, Prentice Hall 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research : an applied approach
Author Naresh K. Malhotra
Contributor David F. Birks
Publisher Financial Times, Prentice Hall
Publication date 2000
Publication location Harlow
Language English

Descriptive Notes

Includes CD-ROM in pocket.
Original 3rd ed. entitled: Marketing research : an applied orientation.

Topics

Marketing research

Catalogue Data

OBNB ID GBA014041
ISBN 10 0139229647
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>European European ed.
P1053 xvi, 736 p.
P1042 Includes bibliographical references and index.

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Marketing research : an applied approach by Naresh K. Malhotra. ISBN 0139229647. Published by Financial Times, Prentice Hall in 2000. Publication and catalogue information, links to buy online and reader comments.