Published in association with the Institute of Management.
Marketing and strategy.
Topics
Marketing
Business planning
Catalogue Data
OBNB ID GBA017721
ISBN 10 0340742909
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8
ISBD
P1053 vi, 152 p.
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Marketing & strategy. ISBN 0340742909. Published by Hodder & Stoughton in 1999. Publication and catalogue information, links to buy online and reader comments.