Effective marketing communications : a skills and activity-based approach :: Alan H. Anderson :: ISBN 0631191267 :: Blackwell Business 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title Effective marketing communications : a skills and activity-based approach
Author Alan H. Anderson
Contributor David Kleiner
Publisher Blackwell Business
Publication date 1995
Publication location Oxford
Language English

Topics

Communication in marketing
Public relations
Customer relations

Catalogue Data

OBNB ID GBA267801
ISBN 10 0631191267
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xxx, 249 p.
P1042 Includes bibliographical references and index.

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Effective marketing communications : a skills and activity-based approach by Alan H. Anderson. ISBN 0631191267. Published by Blackwell Business in 1995. Publication and catalogue information, links to buy online and reader comments.