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Consumer behavior and culture : consequences for global marketing and advertising

Marieke K. de Mooij

Publication Data

Title Consumer behavior and culture : consequences for global marketing and advertising
Author Marieke K. de Mooij
Publisher Sage Publications
Publication date 2004
Publication location Thousand Oaks
Language English

Topics

Consumer behavior :: Cross-cultural studies
Consumers :: Psychology
011360691

Catalogue Data

OBNB ID GBA401914
ISBN 10 0761926690
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8342

ISBD

P1053 xiv, 345 p.
P1042 Includes bibliographical references and index.

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Consumer behavior and culture : consequences for global marketing and advertising by Marieke K. de Mooij. ISBN 0761926690. Published by Sage Publications in 2004. Publication and catalogue information, links to buy online and reader comments.