Customer equity : building and managing relationships as valuable assets :: Robert C. Blattberg :: ISBN 0875847641 :: Harvard Business School Press 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Customer equity : building and managing relationships as valuable assets
Author Robert C. Blattberg
Contributors Gary Getz, Jacquelyn S. Thomas
Publisher Harvard Business School Press
Publication date 2001
Publication location Boston, Mass.
Language English

Topics

Relationship marketing
Customer services :: Marketing
Customer relations
011380366

Catalogue Data

OBNB ID GBA139419
ISBN 10 0875847641
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xix, 228 p.
P1042 Includes bibliographical references and index.

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Customer equity : building and managing relationships as valuable assets by Robert C. Blattberg. ISBN 0875847641. Published by Harvard Business School Press in 2001. Publication and catalogue information, links to buy online and reader comments.