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The quantitative approach to marketing : a selected bibliography (1966-1971)
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The quantitative approach to marketing : a selected bibliography (1966-1971)

Rupert Warwick Fisher

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Includes index.

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The quantitative approach to marketing : a selected bibliography (1966-1971) by Rupert Warwick Fisher. ISBN 0902610104. Published by University of Warwick, Centre for Industrial Economic and Business Research in 1972. Publication and catalogue information, links to buy online and reader comments.

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