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Optimality in firms' advertising policies : an empirical analysis

Keith Cowling

Publication Data

Title Optimality in firms' advertising policies : an empirical analysis
Author Keith Cowling
Publisher University of Warwick, Centre for Industrial Economic and Business Research
Publication date 1972
Publication location Coventry
Language English

Topics

Advertising :: Mathematical models

Catalogue Data

OBNB ID GB7224841
ISBN 10 0902610155
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.111

ISBD

P1053 [1],34 leaves
P1042 Bibliography leaves 33-34.

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Optimality in firms' advertising policies : an empirical analysis by Keith Cowling. ISBN 0902610155. Published by University of Warwick, Centre for Industrial Economic and Business Research in 1972. Publication and catalogue information, links to buy online and reader comments.