Marketing research essentials :: Carl McDaniel :: ISBN 0471448451 :: J. Wiley 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research essentials
Author Carl McDaniel
Contributor Roger H. Gates
Publisher J. Wiley
Publication date 2004
Publication location Hoboken, NJ
Language English

Descriptive Notes

"SPSS student version 11.0 for Windows"--CD-ROM.

Topics

011615110

Catalogue Data

OBNB ID GBA413565
ISBN 10 0471448451
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>4th 4th ed.
P1053 xxv, 420, 14, 8, 11 p.
P1042 Includes bibliographical references (p. 8-14 of the 3rd group) and index.

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Marketing research essentials by Carl McDaniel. ISBN 0471448451. Published by J. Wiley in 2004. Publication and catalogue information, links to buy online and reader comments.