Global marketing management :: Masaaki Kotabe :: ISBN 0471451878 :: Wiley 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing management
Author Masaaki Kotabe
Contributor Kristiaan Helsen
Publisher Wiley
Publication date 2004
Publication location Hoboken, N.J.
Language English

Descriptive Notes

Cover: Wiley international ed.

Topics

Export marketing :: Management
011615172

Catalogue Data

OBNB ID GBA421497
ISBN 10 0471451878
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1008>3rd 3rd ed.
P1053 xxii, 694 p., 12 p. of col. plates
P1042 Includes bibliographical references and indexes.

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Global marketing management by Masaaki Kotabe. ISBN 0471451878. Published by Wiley in 2004. Publication and catalogue information, links to buy online and reader comments.