The effect of advertising and display : assessing the evidence :: Robert East :: ISBN 1402075146 :: Kluwer Academic Publishers 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title The effect of advertising and display : assessing the evidence
Author Robert East
Publisher Kluwer Academic Publishers
Publication date 2003
Publication location Boston
Language English

Topics

Advertising
Advertising :: Psychological aspects
011625058

Catalogue Data

OBNB ID GBA424113
ISBN 10 1402075146
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 xiv, 117 p.
P1042 Includes bibliographical references (p. 100-108) and indexes.

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The effect of advertising and display : assessing the evidence by Robert East. ISBN 1402075146. Published by Kluwer Academic Publishers in 2003. Publication and catalogue information, links to buy online and reader comments.