Cause-related marketing :: Mintel International Group 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Cause-related marketing
Contributor Mintel International Group Ltd.
Publisher Mintel International Group
Publication date 2000
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Social marketing
Market surveys :: Great Britain
Consumer behavior :: Moral and ethical aspects :: Great Britain
Charities :: Great Britain :: Marketing

Catalogue Data

OBNB ID GBA052800
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 361.76320688

ISBD

P1053 v, 157 p.

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Cause-related marketing. Published by Mintel International Group in 2000. Publication and catalogue information, links to buy online and reader comments.