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Successful brand strategies in chemicals : creating value and enhancing profitability

Steve Butler

Publication Data

Title Successful brand strategies in chemicals : creating value and enhancing profitability
Author Steve Butler
Contributor
Publisher Informa Chemicals
Publication date 2001
Publication location London
Language English

Topics

Chemical industry
Chemical industry :: Case studies
Brand name products
Brand name products :: Case studies

Catalogue Data

OBNB ID GBA142484
ISBN 10 1859784194
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 x, 206 p.

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Successful brand strategies in chemicals : creating value and enhancing profitability by Steve Butler. ISBN 1859784194. Published by Informa Chemicals in 2001. Publication and catalogue information, links to buy online and reader comments.