The marketing plan : a practitioner's guide :: John Westwood :: ISBN 0749426144 :: Kogan Page 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title The marketing plan : a practitioner's guide
Author John Westwood
Contributor Institute of Directors
Publisher Kogan Page
Publication date 1998
Publication location London
Language English

Descriptive Notes

At foot of t.p.: Institute of Directors.
Originally published: 1996.

Topics

Marketing :: Management
Marketing :: Planning

Catalogue Data

OBNB ID GBA138478
ISBN 10 0749426144
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1008>2nd 2nd ed.
P1053 224 p.
P1042 Includes bibliography and index.

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The marketing plan : a practitioner's guide by John Westwood. ISBN 0749426144. Published by Kogan Page in 1998. Publication and catalogue information, links to buy online and reader comments.