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Encyclopedia of major marketing campaigns

Publication Data

Title Encyclopedia of major marketing campaigns
Contributor Thomas Riggs
Publisher Gale Group
Publication date 2000
Publication location Detroit
Language English

Topics

011989784

Catalogue Data

OBNB ID GBA019738
ISBN 10 078763042X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.10973

ISBD

P1053 xxii, 2063 p.
P1042 Includes bibliographical references and index.

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Encyclopedia of major marketing campaigns. ISBN 078763042X. Published by Gale Group in 2000. Publication and catalogue information, links to buy online and reader comments.

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