Marketing in a multicultural world : ethnicity, nationalism, and cultural identity :: ISBN 0803953283 :: Sage Publications 1995 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
Contributors Janeen Arnold Costa, Gary J. Bamossy
Publisher Sage Publications
Publication date 1995
Publication location Thousand Oaks, Calif.
Language English

Topics

Marketing :: Social aspects
Communication in marketing :: Social aspects
Intercultural communication
Consumer behavior :: Cross-cultural studies
012006814

Catalogue Data

OBNB ID GB9543927
ISBN 10 0803953283
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8348

ISBD

P1053 ix,341p.
P1042 Includes bibliographical references and index.

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Marketing in a multicultural world : ethnicity, nationalism, and cultural identity. ISBN 0803953283. Published by Sage Publications in 1995. Publication and catalogue information, links to buy online and reader comments.