Global marketing and advertising : understanding cultural paradoxes :: Marieke K. de Mooij :: ISBN 0803959702 :: Sage 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing and advertising : understanding cultural paradoxes
Author Marieke K. de Mooij
Publisher Sage
Publication date 1998
Publication location Thousand Oaks, Calif
Language English

Topics

Target marketing :: Cross-cultural studies
Advertising :: Cross-cultural studies
012007071

Catalogue Data

OBNB ID GB9770703
ISBN 10 0803959702
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1053 xx, 316 p.
P1042 Includes bibliographical references and index.

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Global marketing and advertising : understanding cultural paradoxes by Marieke K. de Mooij. ISBN 0803959702. Published by Sage in 1998. Publication and catalogue information, links to buy online and reader comments.