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Rethinking marketing : towards critical marketing accountings

Publication Data

Title Rethinking marketing : towards critical marketing accountings
Contributor Douglas T. Brownlie
Publisher SAGE
Publication date 1998
Publication location London
Language English

Topics

012007642

Catalogue Data

OBNB ID GB98X3136
ISBN 10 0803974914
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 380.1

ISBD

P1053 xii, 273p.
P1042 Includes bibliographical references and index.

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Rethinking marketing : towards critical marketing accountings. ISBN 0803974914. Published by SAGE in 1998. Publication and catalogue information, links to buy online and reader comments.

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