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Planning, implementing, and evaluating targeted communication programs : a manual for business communicators

Gary W. Selnow

Publication Data

Title Planning, implementing, and evaluating targeted communication programs : a manual for business communicators
Author Gary W. Selnow
Contributor William D. Crano
Publisher Quorum
Publication date 1987
Publication location London
Language English

Topics

Communication in management :: United States
Mass media :: United States :: Audiences
012016898

Catalogue Data

OBNB ID GB8741029
ISBN 10 0899302084
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 651.7

ISBD

P1053 [304]p.
P1042 Includes bibliography and index.

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Planning, implementing, and evaluating targeted communication programs : a manual for business communicators by Gary W. Selnow. ISBN 0899302084. Published by Quorum in 1987. Publication and catalogue information, links to buy online and reader comments.