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Marketing : bridging the gap between theory and practice : proceedings, Marketing Education Group 15th annual conference, University of Lancaster, July 1982
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Marketing : bridging the gap between theory and practice : proceedings, Marketing Education Group 15th annual conference, University of Lancaster, July 1982

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Marketing : bridging the gap between theory and practice : proceedings, Marketing Education Group 15th annual conference, University of Lancaster, July 1982. ISBN 0901699918. Published by Department of Marketing, University of Lancaster for Marketing Education Group in 1982. Publication and catalogue information, links to buy online and reader comments.

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