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Relationship marketing : theory and practice

Publication Data

Title Relationship marketing : theory and practice
Contributor Francis Buttle
Publisher Paul Chapman
Publication date 1996
Publication location London
Language English

Topics

Relationship marketing
Customer relations
Customer services
012040387

Catalogue Data

OBNB ID GB96Z2937
ISBN 10 1853963135
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xii,202p.
P1042 Includes bibliographies and index.

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Relationship marketing : theory and practice. ISBN 1853963135. Published by Paul Chapman in 1996. Publication and catalogue information, links to buy online and reader comments.

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