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Divided views, divided loyalties : changing customer perceptions by design : how design can influence the divide between public opinion and corporate mission for the city of Bradford, British Airways

M. M. Trueman

Publication Data

Title Divided views, divided loyalties : changing customer perceptions by design : how design can influence the divide between public opinion and corporate mission for the city of Bradford, British Airways
Author M. M. Trueman
Contributor
Publisher University of Bradford, Management Centre
Publication date 2001
Publication location Bradford
Language English

Topics

Design, Industrial
Industrial design coordination
Corporate image

Catalogue Data

OBNB ID GBA139723
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 24 p.
P1042 Includes bibliographical references.

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Divided views, divided loyalties : changing customer perceptions by design : how design can influence the divide between public opinion and corporate mission for the city of Bradford, British Airways by M. M. Trueman. Published by University of Bradford, Management Centre in 2001. Publication and catalogue information, links to buy online and reader comments.