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Reassessing the role of the account planner : an investigation into drivers for change in advertising and their impact on the planning function
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Reassessing the role of the account planner : an investigation into drivers for change in advertising and their impact on the planning function

Charlotte Gilmore

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Reassessing the role of the account planner : an investigation into drivers for change in advertising and their impact on the planning function by Charlotte Gilmore. Published by University of Strathclyde, Dept. of Marketing in 2001. Publication and catalogue information, links to buy online and reader comments.

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