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Reassessing the role of the account planner : an investigation into drivers for change in advertising and their impact on the planning function

Charlotte Gilmore

Publication Data

Title Reassessing the role of the account planner : an investigation into drivers for change in advertising and their impact on the planning function
Author Charlotte Gilmore
Contributors Douglas Eadie, Ian Grant, Ian Grant
Publisher University of Strathclyde, Dept. of Marketing
Publication date 2001
Publication location Glasgow
Language English

Topics

Advertising agencies :: Customer services
Advertising campaigns :: Planning
Advertising

Catalogue Data

OBNB ID GBA141376
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 27, 5 p.
P1042 Includes bibliographical references.

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Reassessing the role of the account planner : an investigation into drivers for change in advertising and their impact on the planning function by Charlotte Gilmore. Published by University of Strathclyde, Dept. of Marketing in 2001. Publication and catalogue information, links to buy online and reader comments.