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Brand planning for the pharmaceutical industry

Janice MacLennan

Publication Data

Title Brand planning for the pharmaceutical industry
Author Janice MacLennan
Publisher Gower
Publication date 2004
Publication location Aldershot
Language English

Descriptive Notes

Includes index.

Topics

Drugs :: Marketing
Brand name products :: Planning
012266385

Catalogue Data

OBNB ID GBA4Y3993
ISBN 10 0566085208
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 615.10688

ISBD

P1053 xii, 160 p.

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Brand planning for the pharmaceutical industry by Janice MacLennan. ISBN 0566085208. Published by Gower in 2004. Publication and catalogue information, links to buy online and reader comments.

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