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Going negative : how political advertisements shrink and polarize the electorate

Stephen Ansolabehere

Publication Data

Title Going negative : how political advertisements shrink and polarize the electorate
Author Stephen Ansolabehere
Contributor Shanto Iyengar
Publisher Free Press
Publication date 1997
Publication location New York
Language English

Topics

Advertising, Political
Advertising, Political :: United States
Political campaigns :: United States
English

Catalogue Data

OBNB ID GB9839491
ISBN 10 0684837110
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 viii, 243 p.
P1042 Includes bibliographical references and index.

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Going negative : how political advertisements shrink and polarize the electorate by Stephen Ansolabehere. ISBN 0684837110. Published by Free Press in 1997. Publication and catalogue information, links to buy online and reader comments.