How to succeed at the mandate to grow
How can we beat our most powerful competitors?
What products will customers want to buy?
Who are the best customers for our products?
Getting the scope of the business right
How to avoid commoditization
Is your organization capable of disruptive growth?
Managing the strategy development process
There is good money, and there is bad money.
The innovators solution : creating and sustaining successful growth by Clayton M. Christensen. ISBN 1578518520. Published by Harvard Business School in 2003. Publication and catalogue information, links to buy online and reader comments.