Cause-related marketing :: Mintel International Group 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Cause-related marketing
Contributor Mintel International Group Ltd.
Publisher Mintel International Group
Publication date 1998
Publication location London
Language English

Topics

Social marketing :: Great Britain
Social marketing :: Great Britain :: Case studies
Social responsibility of business :: Marketing :: Great Britain
Consumer behavior :: Moral and ethical aspects :: Great Britain
Charities :: Marketing :: Great Britain

Catalogue Data

OBNB ID GB9825418
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 361.76320688

ISBD

P1053 153p.

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Cause-related marketing. Published by Mintel International Group in 1998. Publication and catalogue information, links to buy online and reader comments.