Direct to consumer advertising : global drug promotion :: Gilbert Mertens :: ISBN 1860673821 :: FT Healthcare 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Direct to consumer advertising : global drug promotion
Author Gilbert Mertens
Contributor FT Healthcare
Publisher FT Healthcare
Publication date 1998
Publication location London
Language English

Topics

Pharmaceutical industry
Advertising :: Drugs
Advertising :: Drugs :: Law and legislation
International trade
Medical care

Catalogue Data

OBNB ID GB9918219
ISBN 10 1860673821
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 362.1

ISBD

P1053 x,190p.
P1042 Includes bibliographical references.

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Direct to consumer advertising : global drug promotion by Gilbert Mertens. ISBN 1860673821. Published by FT Healthcare in 1998. Publication and catalogue information, links to buy online and reader comments.