Marketing research : the impact of the Internet :: Carl McDaniel :: ISBN 047000357X :: Wiley 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research : the impact of the Internet
Author Carl McDaniel
Contributor Roger H. Gates
Publisher Wiley
Publication date 2002
Publication location Hoboken, NJ
Language English

Descriptive Notes

Rev. ed. of: Contemporary marketing research. 4th ed. Cincinnati, Ohio : South-Western, 1999.

Topics

012386553

Catalogue Data

OBNB ID GBB292789
ISBN 10 047000357X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>5th 5th ed.
P1053 xxxii, 682, [45] p.
P1042 Includes bibliographical references (p. A26-A36) and index.

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Marketing research : the impact of the Internet by Carl McDaniel. ISBN 047000357X. Published by Wiley in 2002. Publication and catalogue information, links to buy online and reader comments.