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Product differentiation and market segmentation

Ian McGovern

Publication Data

Title Product differentiation and market segmentation
Author Ian McGovern
Contributor
Publisher City University Business School
Publication date 1987
Language English

Catalogue Data

OBNB ID GB9220054
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 23 leaves.

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Product differentiation and market segmentation by Ian McGovern. Published by City University Business School in 1987. Publication and catalogue information, links to buy online and reader comments.

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