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The "customerising" of sales : preliminary findings from the new technologies and the firm project

Janette Webb

Publication Data

Title The "customerising" of sales : preliminary findings from the new technologies and the firm project
Author Janette Webb
Contributor
Publisher Department of Business Studies, University of Edinburgh
Publication date 1990
Publication location Edinburgh
Language English

Descriptive Notes

"Paper presented at Warwick University Industrial Relations Unit Seminar, 5 March 1990.".

Topics

Technological innovations :: Marketing

Catalogue Data

OBNB ID GB9242684
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1053 15 leaves
P1042 Includes bibliography.

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The "customerising" of sales : preliminary findings from the new technologies and the firm project by Janette Webb. Published by Department of Business Studies, University of Edinburgh in 1990. Publication and catalogue information, links to buy online and reader comments.