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The rise and fall of mass marketing

Publication Data

Title The rise and fall of mass marketing
Contributors Geoffrey Jones, Richard S. Tedlow
Publisher Routledge
Publication date 1993
Language English

Topics

Marketing :: Congresses
012608865

Catalogue Data

OBNB ID GB9314636
ISBN 10 0415075734
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xii,239p.

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The rise and fall of mass marketing. ISBN 0415075734. Published by Routledge in 1993. Publication and catalogue information, links to buy online and reader comments.

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