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Strategic marketing : an introduction

Tony Proctor

Publication Data

Title Strategic marketing : an introduction
Author Tony Proctor
Publisher Routledge
Publication date 2000
Publication location London
Language English

Topics

Marketing :: Decision making
012613851

Catalogue Data

OBNB ID GBA227891
ISBN 10 0415208114
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xvii, 318 p.
P1042 Includes bibliographical references (p. [303]-312) and index.

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Strategic marketing : an introduction by Tony Proctor. ISBN 0415208114. Published by Routledge in 2000. Publication and catalogue information, links to buy online and reader comments.

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