Qualitative research methods in public relations and marketing communications :: Christine Daymon :: ISBN 0415222745 :: Routledge 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title Qualitative research methods in public relations and marketing communications
Author Christine Daymon
Contributor Immy Holloway
Publisher Routledge
Publication date 2002
Publication location London
Language English

Topics

Corporations :: Public relations :: Research :: Methodology
Public relations :: Research :: Methodology
Marketing research :: Methodology
012614277

Catalogue Data

OBNB ID GBA212375
ISBN 10 0415222745
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.2072

ISBD

P1053 viii, 293 p.
P1042 Includes bibliographical references and index.

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Qualitative research methods in public relations and marketing communications by Christine Daymon. ISBN 0415222745. Published by Routledge in 2002. Publication and catalogue information, links to buy online and reader comments.