Marketing a new product : its planning, development, and control :: Robert D. Hisrich :: ISBN 0805341021 :: Benjamin/Cummings Publishing Co. 1978 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing a new product : its planning, development, and control
Author Robert D. Hisrich
Contributor Michael P. Peters
Publisher Benjamin/Cummings Publishing Co.
Publication date 1978
Publication location Menlo Park
Language English

Topics

New products
Product management
012651314

Catalogue Data

OBNB ID GB7833111
ISBN 10 0805341021
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 ix,358p.
P1042 Includes bibliographies and index.

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Marketing a new product : its planning, development, and control by Robert D. Hisrich. ISBN 0805341021. Published by Benjamin/Cummings Publishing Co. in 1978. Publication and catalogue information, links to buy online and reader comments.