A collection of 34 journal articles previously published between 1981-1999.
Topics
Marketing
Controllership
Catalogue Data
OBNB ID GBA166326
ISBN 10 1855215934
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802
ISBD
P1053 xli, 521 p.
P1042 Includes bibliographical references and index.
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Marketing controllership. ISBN 1855215934. Published by Ashgate in 2001. Publication and catalogue information, links to buy online and reader comments.