Cover image not available
What is corporate communication?
From communication to reputation
Building identity and identification
Measuring corporate identity
Communicating with the corporate brand
Developing a reputation platform
Expressing the company
Communicating with key stakeholder groups
Assessing the effectiveness of corporate communication
Applied reputation research
Organizing corporate communication.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Essentials of corporate communication : implementating practices for effective reputation management by C. B. M. van Riel. ISBN 9780203390931. Published by Routledge in 2007. Publication and catalogue information, links to buy online and reader comments.