Mass affluence : seven new rules of marketing to today's consumer :: Paul Nunes :: ISBN 1591391962 :: Harvard Business School 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Mass affluence : seven new rules of marketing to today's consumer
Author Paul Nunes
Contributor Brian Johnson
Publisher Harvard Business School
Publication date 2004
Publication location Boston, Mass.
Language English

Topics

Marketing :: United States
Affluent consumers :: United States
Consumers :: United States
Consumer behavior :: United States
Product management :: United States
012881357

Catalogue Data

OBNB ID GBA4W9650
ISBN 10 1591391962
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.800973

ISBD

P1053 xvii, 269 p.
P1042 Includes bibliographical references and index.

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Mass affluence : seven new rules of marketing to today's consumer by Paul Nunes. ISBN 1591391962. Published by Harvard Business School in 2004. Publication and catalogue information, links to buy online and reader comments.